Start with a Digital Experience That Converts
Your website or landing page is often the first interaction a potential buyer or renter will have with your brand. If it doesn’t engage — or worse, doesn’t work on mobile — you’re losing leads before you even meet them.
Here’s how to get it right:
Mobile-First, Always
Over 80% of property search traffic happens on mobile. Your site needs to load fast, look great, and make it easy to engage — from exploring units to scheduling tours.
Visuals That Do More
Replace static photos with interactive, high-quality 3D walkthroughs. Clay’s Vision3D lets prospects walk through unbuilt spaces in full detail, helping them emotionally connect to a home before it even exists.
SEO That Brings in Buyers
Invest in local SEO and content that’s optimized for what your ideal renter or buyer is searching for. Use data-driven insights and AI tools to continuously refine your pages and stay visible.
CTAs That Drive Action
Don’t leave people guessing. Add clear, bold calls to action like:
- “Explore in 3D”
- “Schedule a Virtual Tour”
- “Reserve a Unit”
These should be placed prominently throughout your site — especially where engagement is already high.
Track Everything
Use integrated analytics tools to measure which floorplans are most viewed, which calls to action are clicked, and where visitors drop off. Clay’s NexusOS captures this automatically, helping your sales team focus where it matters.
Target the Right Audience — Not Just Any Audience
Once your platform is optimized, it’s time to drive traffic from the right places.
Understand Your Ideal Buyer or Renter
Are they remote workers looking for flexible layouts? Students? Young families? Use buyer personas to tailor your messaging and creative for real results.
Paid Campaigns With Intent
Leverage search and social ads to capture attention at the right time — then drive to landing pages that match the ad message exactly. Clay lets you embed 3D models directly into these pages, increasing time on site and conversion rates.
Update Listings in Real-Time
Outdated unit availability kills trust. With Clay’s inventory management and streaming tools, you can show real-time availability tied directly to your CMS or backend.
Capture, Track, and Prioritize Leads Automatically
Attracting the right people is just step one. Clay’s platform ensures that every lead:
- Is captured instantly
- Is routed to the right sales agent
- Is tracked based on behavior (what units they explored, how long they viewed them, etc.)
- Can be nurtured via automated follow-ups or AI chat
The Bottom Line: Smarter Lead Gen Wins Deals Faster
Building a landing page and running some ads isn’t enough anymore. To stay competitive, developers and leasing teams need a holistic system — one that merges immersive experiences with data, automation, and smart human follow-up.
Clay was built for that.
Want to see how Clay can help you attract and convert your next hundred renters? Book a Demo and we’ll show you what smart lead generation looks like.
