Clay Secures Strategic Investment to Accelerate Growth

Washington, D.C. — November 14, 2024 — Clay, the immersive operating system for real estate development and leasing, today announced the closing of a strategic investment round. The funding represents a major milestone in Clay’s mission to transform how buildings are marketed, sold, and leased — before they’re even built. Clay’s platform brings together advanced 3D visualization, AI-driven sales enablement, and data intelligence to help developers and leasing teams centralize operations, accelerate decision-making, and deliver a radically improved experience for buyers, renters, and real estate professionals alike. “This investment is a strong signal of confidence in the future of our industry — and in the role we believe technology must play in unlocking it,” said Sanu Somaweera, Founder and CEO of Clay. “Multifamily Developers and Builders are navigating rising costs, compressed timelines, and evolving buyer expectations. Clay is building the tools to remove friction at every stage — from design and pre-leasing to move-in and renewal.”

Unlocking a Better Way to Build and Sell

Clay enables property developers to visualize, market, and manage inventory through a modern platform that includes:

  • Vision3D: A real-time, immersive 3D environment for marketing unbuilt units
  • StreamSight: A GPU-powered streaming layer to deliver high-quality walkthroughs on any device
  • NexusOS: A centralized lead and purchaser dashboard with AI-powered insights and engagement tools
  • EchoAI: A modular chatbot system to automate lead qualification, appointment scheduling, and follow-ups

By integrating these components into a unified experience, Clay is giving developers the same digital-first advantage that transformed e-commerce, finance, and healthcare.

Momentum Across North America

Since its launch, Clay has partnered with leading multifamily and residential developers across the U.S., Canada, and Mexico. The platform has already helped teams:

  • Reduce sales cycle times during pre-construction
  • Eliminate duplicate tech spend across projects
  • Gain real-time visibility into buyer preferences
  • Improve lead conversion through personalized experiences

“We’re seeing a massive shift in how buildings are rented,” Somaweera added. “Renters today expect more than static floorplans and email chains — they want to explore the unit, personalize their experience, and get answers instantly. Clay makes that possible, even before the building is complete.”

About Clay

Clay is an operating system for real estate development and leasing, combining immersive technology with intelligent automation. From design and pre-construction sales to lease-up and retention, Clay helps property developers simplify operations, engage buyers, and make faster, smarter decisions. Clay currently serves enterprise developers and builders across North America. Learn more at www.launchclay.com.

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